Quick facts about Taavi
Hi, I’m Taavi Tammpere — a brand strategist helping leadership teams find clarity, make better decisions, and build brands that last.
For more than a decade, I’ve worked with businesses across industries and markets, helping them move from fragmented efforts to clear positioning, aligned teams, and focused growth. What drives my work is not tactics or trends, but clarity — the kind that gives leaders confidence and teams direction.
I believe strong brands are built when strategy comes before execution. When purpose, positioning, and priorities are clear, marketing becomes simpler, decisions faster, and growth more sustainable.
A few things about my background
I’ve been working in marketing and brand-led growth since 2012, across startups, scale-ups, and international companies — seeing first-hand how lack of brand clarity slows even the most ambitious teams.
I hold a Master’s degree in Marketing from Tallinn University of Technology, with a strong focus on strategy, positioning, and consumer behaviour.
For over 12 years, I’ve led Social Fly, a digital marketing agency working with companies in more than 30 countries. Through this work, I’ve seen a clear pattern: results improve dramatically when marketing is guided by a strong brand foundation rather than disconnected campaigns.
Alongside this, I run LeadGarden, a B2B lead generation agency focused on building systems that allow teams to focus on what truly matters — high-value relationships, not noise.
I’ve also taught marketing and strategy for six consecutive semesters at Estonian Business School (EBS) in Estonia and Finland, working with future leaders and executives in one of Eastern Europe’s leading business schools.
As a co-founder of Stay at Spa, an on-demand platform helping travellers find spa experiences, I’ve been closely involved in shaping products, positioning, and customer experience from the ground up — translating strategy into something people genuinely value.
How I work
At the core of my work is one simple belief:
Growth doesn’t come from doing more. It comes from choosing better.
I help leadership teams:
Clarify what their brand stands for
Align decision-makers around shared priorities
Translate brand strategy into focused, effective marketing
The result is not just better campaigns — but stronger brands, clearer decisions, and sustainable growth.
