Why “Just Do It” Is the Perfect Lesson in Marketing Focus

In the late 1980s, Nike was losing ground to Reebok. While Nike focused on elite athletes, Reebok was winning over everyday fitness fans with aerobics shoes and flashy designs.

Nike’s response? A simple phrase: “Just Do It.”

This wasn’t about shoes. It wasn’t about sports. It was about human ambition. Nike redefined itself as the brand that speaks to everyone — from pro athletes to weekend joggers.

The brilliance of “Just Do It” was its focus. It told one story: you can do it, no matter who you are. Every campaign, product, and sponsorship tied back to that simple truth.

The result? Nike exploded in growth and became a cultural icon.

Many marketing teams try to say everything: product features, technical specs, multiple audiences, every trend. The result? Dilution.

Nike teaches us that focus isn’t about limiting creativity — it’s about choosing one clear message and building everything around it.

For Nike, it was courage and determination. For you, it might be trust, innovation, or belonging. But without focus, your marketing will always struggle to connect.

If your marketing feels scattered or struggles to stick, you may be trying to say too much.

With the right focus, your message becomes sharper, more emotional, and more memorable.

Want help finding that focus in your digital marketing? Then contact me.

Nike proved it: focus turns a slogan into a movement.